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Proactive API and XML Data

We're excited to announce that we now offer a Proactive API which will allow you to integrate our product data into your website in real time! Incorporate Proactive Leading brands into your website by using our API and offer your clients the best in quality and choice!

What is an API?


It is an application programming interface that allows you to pull our Proactive product data into your own website. Your developer will be able to integrate our products into your website as if they were your own. The Data that can be integrated is broken down into 4 categories:

  1. Product Data, names, descriptions
  2. Images
  3. Stock Levels
  4. Pricing

We have developed 2 methods for you to pull this data:


1. Proactive Product Data API (Real Time Data)

This works dynamically which means as is updated and maintained by us, it will update on your website as well. This means no maintenance on your side.

How do I get access to it?
Please click here to send an email to us so that we can assist you with an API user account for your developer to integrate it.
API usage instructions can be found here:


1. Proactive Product Data XML (Static Data)

This is static data that will reflect the latest product data downloaded as you generate your own XML files. You can import the XML into your database for integration into your website or read direct from the XML files on your server.

How do I get access to it?
Please click here to send an email. On your online profile, we will give you access to XML file generator.


We're happy to answer your questions, simply send an email to for assistance. Your developers and web designers are welcome to contact us directly for assistance as well.

We look forward to integrating with you ;)